Red Bull's F1 dominance is translating to higher energy drink sales, team's principal says
Publishing timestamp: 2023-11-15 13:15:05
Summary
Red Bull Racing's dominance in Formula 1 has led to higher sales of its energy drink. The team's principal and CEO, Christian Horner, stated that their success in Formula 1 has a significant marketing impact on the Red Bull brand. While Red Bull is the second-most popular energy drink brand in the world, its market share has slightly decreased due to competition from newer players like PepsiCo. Other beverage giants like Coca-Cola and Pepsi have also entered the energy drink category with varying degrees of success.
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Keywords: retail industry, formula one, max verstappen, food and drink, breaking news: business, christian horner, pepsico inc., business, celsius holdings inc, business news, sara eisen, oracle corp, energy drinks, coca-cola co, sports, monster beverage corp, technology,
Source: https://www.cnbc.com/2023/11/15/red-bull-f1-dominance-boosts-energy-drink-sales.html