Mattel, hot off 'Barbie' success, hires ex-Fox, Sony exec to run TV studio
Publishing timestamp: 2023-11-16 12:44:35
Summary
Mattel has hired former Fox and Sony executive Michelle Mendelovitz as the head of Mattel Television Studios. This move is part of Mattel's strategy to expand its content slate and capitalize on the success of its "Barbie" film. The company plans to release more television content, including a "Barney" reboot, and is focused on capturing the full value of its intellectual property. Mattel also plans to launch new Barney content through TV, film, and YouTube videos, followed by a toy and product line in 2025.
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Keywords: retail industry, mattel inc, movies, breaking news: business, entertainment, business news, television,
Source: https://www.cnbc.com/2023/11/16/mattel-hires-ex-fox-sony-exec-to-run-tv-studio.html