Thanksgiving TV broadcasts drew record-breaking ratings, even as industry grapples with cord-cutting
Publishing timestamp: 2023-11-28 16:21:04
Summary
The article discusses the record-breaking TV ratings achieved by various networks during Thanksgiving festivities, including the Macy's Thanksgiving Day Parade and football games. Despite the trend of cord-cutting, traditional TV viewership remains strong, with millions of viewers tuning in to watch these events. The success of Thanksgiving broadcasts indicates that both linear TV and streaming can coexist and attract strong ratings. The article also mentions Amazon's $100 million investment to broadcast an NFL game on its Prime Video platform and how Thanksgiving broadcasts were successful for the advertising market. Overall, the article highlights the continued relevance and power of traditional TV in the face of changing viewing habits.
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Keywords: entertainment, sports, paramount global, fox corp. class a, television, comcast corp, amazon.com inc, business news,
Source: https://www.cnbc.com/2023/11/28/thanksgiving-broadcasts-post-record-ratings.html