Inside Apple’s chip lab, home to the most ‘profound change’ at the company in decades
Publishing timestamp: 2023-12-01 08:00:01
Summary
The article discusses Apple's focus on designing custom chips for its products, including iPhones, iPads, Macs, and Apple Watches. The company has been investing in its own silicon development and has a team of thousands of engineers working on chip design. Apple's chips, such as the A17 Pro and M3, have enabled advancements in features like computational photography and gaming. The article also mentions Apple's reliance on third-party suppliers for certain components, such as modems and memory. Apple is looking to diversify its supply chain and bring some manufacturing to the US. The article also touches on the challenges of chip development and the competition in the market, particularly in the field of AI. Overall, the article highlights Apple's efforts to control more aspects of its products through in-house chip design.
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