TL;DR CNBC

This 48-year-old bet he could take on Coca-Cola—now his beverage company is worth $1.6 billion

Publishing timestamp: 2023-11-30 16:05:49

Summary

The article discusses how Vita Coco faced competition from Coca-Cola when it bought a stake in their biggest competitor, Zico. Despite the initial shock, Vita Coco was able to grow its business through strategic partnerships and a focus on building the coconut water category. The article emphasizes the importance of confidence, perseverance, and creating opportunities for success.

Sentiment: MIXED

Tickers: COCO,  KO, 

Keywords: madonna,  entrepreneurship,  vita coco company inc,  zico,  coca-cola co, 

Source: https://www.cnbc.com/2023/11/30/how-vita-coco-founder-took-on-coca-cola-built-billion-dollar-company.html