McDonald's to open first CosMc's spinoff restaurant this week
Publishing timestamp: 2023-12-06 18:17:26
Summary
McDonald's plans to open 10 locations of its new spinoff brand, CosMc's, to test its concept across the U.S. and other markets. CosMc's is positioned as a fast and convenient way to grab a snack or coffee. The brand is named after CosMc, a McDonaldland mascot from the late 1980s and early 1990s. McDonald's will analyze data from the test locations to decide whether to expand the small-format chain. The company sees potential in the customizable drinks and coffee market, which is growing faster than the rest of the informal eating-out segment. While McDonald's is cautious about the success of CosMc's, if the test works out, the brand could expand globally.
Sentiment: NEUTRAL
Keywords: food and drink, business, lifestyle, breaking news: business, mcdonald's corp, business news, restaurants, retail industry, chicago,
Source: https://www.cnbc.com/2023/12/06/mcdonalds-to-open-first-cosmcs-spinoff-restaurant-this-week.html