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Vita Coco founder: Here's the No. 1 mindset that grew my company from $0 to $1.5 billion - TL;DR CNBC

Vita Coco founder: Here's the No. 1 mindset that grew my company from $0 to $1.5 billion

Publishing timestamp: 2023-12-07 10:05:15


Summary

The article discusses how Vita Coco, a coconut water company, used competition to its advantage and became an industry-leading giant. It highlights the rivalry between Vita Coco and Zico, as well as Vita Coco's strategic partnerships and eventual success in the market. The article also mentions the potential negative effects of intense competition.


Sentiment: MIXED

Tickers: COCO

Keywords: vita coco company inc

Source: https://www.cnbc.com/2023/12/07/vita-coco-co-founder-how-competition-helped-my-company-succeed.html


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