Vita Coco founder: Here's the No. 1 mindset that grew my company from $0 to $1.5 billion
Publishing timestamp: 2023-12-07 10:05:15
Summary
The article discusses how Vita Coco, a coconut water company, used competition to its advantage and became an industry-leading giant. It highlights the rivalry between Vita Coco and Zico, as well as Vita Coco's strategic partnerships and eventual success in the market. The article also mentions the potential negative effects of intense competition.
Sentiment: MIXED
Tickers: COCO,
Keywords: vita coco company inc,
Source: https://www.cnbc.com/2023/12/07/vita-coco-co-founder-how-competition-helped-my-company-succeed.html