McDonald's CosMc's is gunning for afternoon coffee sales. Starbucks shouldn’t worry, analyst says
Publishing timestamp: 2023-12-12 12:14:31
Summary
McDonald's new spinoff brand, CosMc's, is not expected to significantly impact Starbucks' sales. While CosMc's aims to appeal to customers looking for afternoon pick-me-ups, its drinks are not much cheaper than Starbucks and it lacks the same human touch and scale. The focus of CosMc's on afternoon snacking and flavored coffee has led to comparisons with Starbucks, but it is seen as posing only a relatively muted threat. The article also mentions Dutch Bros. as a rival chain. McDonald's plans to open more CosMc's locations as part of a pilot, but it remains to be seen if the brand will be expanded further.
Sentiment: NEUTRAL
Keywords: retail industry, business news, san antonio, mcdonald's corp, starbucks corp, fort worth, restaurants, breaking news: business, dutch bros inc, business, dallas, lifestyle,