How Disney made Star Wars the top film franchise of 2023 without a theatrical release
Publishing timestamp: 2023-12-30 08:00:01
Summary
The article discusses how Star Wars has been named the top film franchise of 2023 by Fandom, indicating that Disney's revitalization of the brand is working. It mentions that Disney's success with Star Wars can serve as a blueprint for other film franchises, such as Marvel and Warner Bros. Discovery's Harry Potter and DC Studios. The article also highlights Disney's strategic shift towards long-form television content on its streaming platform Disney+ and alternative storytelling methods. It discusses the challenges faced by Disney in creating a cohesive narrative for the Star Wars sequel trilogy and the success of its television series like "The Mandalorian." The article concludes by mentioning the potential lessons that Disney's revitalization of Star Wars can offer to struggling franchises like Marvel, DC, and Harry Potter.
Sentiment: POSITIVE
Keywords: movies, business, entertainment, walt disney co, business news, warner bros discovery inc, life, breaking news: business,
Source: https://www.cnbc.com/2023/12/30/disney-star-wars-2023-top-film-franchise.html