Online holiday spending jumps nearly 5% to record, Adobe Analytics says
Publishing timestamp: 2024-01-04 10:47:07
Summary
Online spending during the holiday season reached a record high of $222.1 billion, driven by deep discounts and the use of buy now, pay later options. However, the data does not capture in-store spending or whether consumers spent more than they can afford. Strong online holiday sales may not indicate continued spending in the new year, as some shoppers may have overspent during the peak shopping season.
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