Peloton shares jump as it partners with TikTok to offer short-form fitness classes, other content
Publishing timestamp: 2024-01-04 09:59:17
Summary
Peloton is partnering with TikTok to create a fitness hub on the social media platform. The partnership aims to change Peloton's public perception and attract a broader array of customers. It will feature short-form fitness videos, longer live classes, content from Peloton's instructors, and collaborations with TikTok creators. Peloton's shares rose after the announcement. The partnership is part of Peloton's efforts to boost subscribers and recover from falling sales and profits.
Sentiment: MIXED
Keywords: tiktok, retail industry, business news, business, peloton interactive inc, lululemon athletica inc, barry mccarthy, breaking news: business,
Source: https://www.cnbc.com/2024/01/04/peloton-partners-with-tiktok-on-classes-content.html