Radio shows surprising resilience even in a rapidly changing media world
Publishing timestamp: 2024-01-05 10:08:33
Summary
The article discusses the resilience of radio as a media format compared to the declining pay TV industry. Despite the rise of digital formats, radio has maintained stable listenership due to its accessibility and ability to capture local audience loyalty. Radio companies like iHeartMedia have also embraced podcasts and digital output to adapt to changing consumer preferences. However, radio still faces advertising challenges, particularly due to the impact of the Covid-19 pandemic. Nonetheless, radio is faring well compared to pay TV in the broader media industry.
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Keywords: media, business news, new york, entertainment, apple inc, sirius xm holdings inc, ryan seacrest, radio, iheartmedia inc, netflix inc, television, los angeles, united states, sean hannity, warner bros discovery inc,
Source: https://www.cnbc.com/2024/01/05/radio-resilience-media.html