Google challenges cloud rivals by making it free for customers to transfer data when they leave
Publishing timestamp: 2024-01-11 12:55:17
Summary
Google's cloud unit will no longer charge data transfer fees for customers who want to leave their services. This move is aimed at pressuring rivals like Amazon and Microsoft, who use "punitive" contract terms. Google believes that customers should choose a cloud provider based on their technology and service, rather than being locked in by restrictive contracts. The article suggests that Google's decision could prompt other companies to follow suit or risk losing out on new business prospects.
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