Corona-maker AB InBev to have first beer sponsorship with the Olympics
Publishing timestamp: 2024-01-12 15:21:07
Summary
The International Olympic Committee has partnered with Anheuser-Busch InBev, the world's largest brewing company, to make Corona Cero the first-ever beer to be globally sponsored in the Olympics. This partnership will extend from the upcoming Paris 2024 Summer games to the Los Angeles 2028 Summer games. Anheuser-Busch InBev aims to focus its marketing efforts on sports events, and the low-alcohol beer category presents a great opportunity for growth. This partnership could be a comeback for AB InBev, which previously faced backlash for other marketing efforts.
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Keywords: food and drink, business news, sports, business, anheuser-busch inbev sa, breaking news: business, retail industry,