From livestreaming to 'shoppertainment,' Gen Zers lead the way in Singapore's online shopping space
Publishing timestamp: 2024-01-15 02:51:19
Summary
The article discusses how Gen Zers in Singapore are leading the way in online shopping, particularly through social media platforms like TikTok and Instagram. The rise of "shoppertainment" and the use of nano-influencers are highlighted as strategies to attract Gen Z shoppers. The convenience and one-stop-shop nature of social media commerce are also mentioned. Gen Zers are seen as an important consumer segment with increasing spending power and social influence.
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Keywords: livestream, online retail, retail industry, personal spending, social media, consumerism, food shopping, singapore, e-commerce, southeast asia, social media industry, online shopping, meta platforms inc, breaking news: business, gift shopping, arts and entertainment, salary and benefits, asia economy, online video, business news, tiktok, shopping, generation y, consumer spending, digitization, retail e-commerce sales, online media, generation z,
Source: https://www.cnbc.com/2024/01/15/gen-zs-lead-the-way-in-singapores-online-shopping-space.html