Sweetgreen wants to be the ‘McDonald's of its generation.’ This rival salad chain could beat it
Publishing timestamp: 2024-01-19 08:44:22
Summary
Salad and Go, a salad chain founded in 2013, aims to provide healthier and affordable fast-food options. With backing from private equity firm Volt Investment, the chain plans to expand its locations beyond its roots in the Southwest. Salad and Go's appeal comes from its affordability, with salads costing less than $7 compared to competitors like Sweetgreen. The chain has doubled its footprint under the leadership of former Wingstop CEO Charlie Morrison and plans to continue expanding, targeting new markets such as Southern California. Salad and Go prioritizes convenience for on-the-go customers and aims to compete against unhealthy fast-food options. The chain owns its restaurants and operates two commissary kitchens. The company is focused on building more restaurants and spreading awareness of its salads, with potential long-term plans including an initial public offering.
Sentiment: POSITIVE
Keywords: breaking news: business, business news, mcdonald's corp, retail industry, business, wingstop inc, charlie morrison, restaurants, lifestyle, sweetgreen inc,
Source: https://www.cnbc.com/2024/01/19/salad-and-go-expands-as-it-competes-with-sweetgreen.html