Yoga wars heat up as Levi's Beyond Yoga taps former Athleta CEO, Gap veteran as next chief executive
Publishing timestamp: 2024-01-19 15:55:39
Summary
Beyond Yoga, owned by Levi Strauss, has appointed Nancy Green, former Athleta CEO, as its next chief executive. The leadership shift comes as Beyond Yoga aims to scale and compete with industry leaders such as Lululemon. Beyond Yoga's founder and CFO will be stepping down, but will stay on as advisors. The article highlights the competition in the athletic apparel space, with upstarts like Alo Yoga and Vuori taking market share. Beyond Yoga's sales have been increasing, while Athleta's sales have fallen. Green's experience in growing Athleta will be crucial for Beyond Yoga's growth plan. Beyond Yoga was acquired by Levi Strauss in 2021 and has been expanding its direct-to-consumer channel.
Sentiment: NEUTRAL
Tickers: LULU, JWN, NKE, LEVI, GPS,
Keywords: retail industry, lululemon athletica inc, nike inc, levi strauss & co, business, gap inc, nordstrom inc, business news, breaking news: business,
Source: https://www.cnbc.com/2024/01/19/beyond-yoga-names-athleta-gap-veteran-nancy-green-ceo.html