Klarna to debut $7.99 monthly plan as buy now, pay later firm seeks new revenue sources ahead of IPO
Publishing timestamp: 2024-01-24 11:54:11
Summary
Swedish fintech firm Klarna is launching a monthly subscription plan in the U.S. called Klarna Plus. The plan aims to lock in its heaviest users ahead of its expected initial public offering (IPO) this year. Klarna Plus subscribers will receive benefits such as waived service fees, double rewards points, and curated discounts from partners. Klarna's move to expand its offerings and generate recurring revenue comes as it seeks to regain its valuation after a significant drop in 2022. The company plans to roll out a high-yield savings account next.
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Source: https://www.cnbc.com/2024/01/24/klarna-to-debut-7point99-monthly-plan-ahead-of-ipo.html