Sony is making a bold bet on an African gaming startup to boost PlayStation’s reach in the continent
Publishing timestamp: 2024-01-29 03:33:03
Summary
Sony has made a strategic investment in African gaming startup Carry1st, signaling its bet on the growth of Africa's video game industry. The partnership between Sony and Carry1st will likely involve collaboration on games and expanding the PlayStation brand in Africa. Carry1st specializes in developing mobile games for the African audience and has seen significant revenue growth in recent years. Sony's investment in Carry1st is part of its new flagship African venture fund, Sony Innovation Fund: Africa.
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Keywords: breaking news: technology, technology, internet, entertainment, sony group corp, media, breaking news: business, venture capital, business news, south africa,