How Axe Body Spray is trying to move beyond teenage boys' lockers
Publishing timestamp: 2024-02-07 08:00:01
Summary
The article discusses the rise and decline of Unilever's Axe Body Spray. While the brand initially experienced success in the early 2000s, its expansion into other product lines and a shift in marketing strategy led to a decrease in sales. However, Axe Body Spray remains the top-selling men's deodorant worldwide and the company has introduced a new line of fragrances in an attempt to change its image.
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Keywords: united states, retail industry, video first, business news, unilever plc, fragrances, teens,