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How Axe Body Spray is trying to move beyond teenage boys' lockers - TL;DR CNBC

How Axe Body Spray is trying to move beyond teenage boys' lockers

Publishing timestamp: 2024-02-07 08:00:01


Summary

The article discusses the rise and decline of Unilever's Axe Body Spray. While the brand initially experienced success in the early 2000s, its expansion into other product lines and a shift in marketing strategy led to a decrease in sales. However, Axe Body Spray remains the top-selling men's deodorant worldwide and the company has introduced a new line of fragrances in an attempt to change its image.


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Keywords: united statesretail industryvideo firstbusiness newsunilever plcfragrancesteens

Source: https://www.cnbc.com/2024/02/07/how-axe-body-spray-is-trying-to-move-beyond-teenage-boys-lockers.html


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