Hainan Airlines is handing out Rokid AR glasses for in-flight entertainment
Publishing timestamp: 2024-02-07 23:03:14
Summary
Hainan Airlines has started offering Rokid's augmented reality glasses for free to passengers on some routes for in-flight entertainment. This is the first time AR glasses have been used at scale on flights. Passengers can use the glasses to watch 3D movies, read e-books, and play games instead of using the built-in monitor. The collaboration between Hainan Airlines and Rokid is a marketing effort to boost awareness of AR glasses. Rokid's founder and CEO expects more announcements of similar partnerships with other airlines in the coming months. Hainan Airlines has bought hundreds of Rokid AR glasses for passengers to use on over 20 flights. The initial trial period is set for a month.
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