China e-commerce player Temu is about to run its second Super Bowl ad — and do $10 million in giveaways
Publishing timestamp: 2024-02-09 05:30:53
Summary
Temu, an e-commerce app owned by Chinese company PDD Holdings, plans to run a Super Bowl ad for the second year in a row as it aggressively tries to expand in the United States. The company will also be giving away $10 million in giveaways on the day of the Super Bowl. Temu's previous Super Bowl ad received mixed reviews, with some viewers loving it and others hating it. Despite this, Temu has seen significant growth in its user base and aims to increase its share of the U.S. e-commerce market. However, a recent survey suggests that the number of households shopping on Temu has decreased, and any future share gains may be modest.
Sentiment: NEUTRAL
Keywords: united states, television, pdd holdings inc, sports, meta platforms inc, business news, nfl super bowl, technology, advertising, media, retail industry,