Tiger Woods signs apparel and footwear deal with TaylorMade following his split with Nike
Publishing timestamp: 2024-02-13 09:49:01
Summary
Tiger Woods has signed an apparel deal with TaylorMade after ending his 27-year partnership with Nike. The new brand, Sun Day Red, will be available online starting in May. The deal is seen as a major win for TaylorMade, as Woods still has a lasting legacy and draws massive crowds. Woods' relationship with TaylorMade dates back to 2017 when he signed an equipment deal with them. The new brand will be separate from TaylorMade and have its own headquarters and employees. Woods' brand exposure has decreased in recent years due to injuries, but the deal with TaylorMade is expected to be a "huge lift" for the brand. Woods has also taken on ownership of a new golf league called TGL, which could further boost TaylorMade.
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Keywords: tiger woods, business news, breaking news: business, retail industry, nike inc, business, sports, apparel retail,
Source: https://www.cnbc.com/2024/02/12/tiger-woods-taylormade-sign-apparel-deal.html