'Anyone But You' could spark a rom-com renaissance in Hollywood
Publishing timestamp: 2024-02-14 11:33:13
Summary
Sony's romantic comedy "Anyone But You" had a slow start at the box office but has since gained momentum, earning $170 million globally. The success of the film is seen as a positive sign for the romantic comedy genre and mid-budget Hollywood films. Studios shifted their focus to big-budget superhero movies, but as the superhero trend wanes and streaming platforms prioritize profitability, romantic comedies are poised for a comeback. The film's success is attributed to word of mouth and the power of TikTok. Hollywood is now exploring the potential of sleeper hits and bringing more mid-budget films back to theaters. The theatrical release of films is seen as important for creating buzz and quality perception before they are released on streaming platforms.
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Keywords: breaking news: business, sony group corp, business news, media, movies, paramount global, business, life, comcast corp, entertainment,
Source: https://www.cnbc.com/2024/02/14/anyone-but-you-could-spark-a-rom-com-renaissance-in-hollywood.html