Four reasons Walmart wants to buy smart TV maker Vizio
Publishing timestamp: 2024-02-27 09:00:01
Summary
Walmart plans to acquire smart TV maker Vizio in a $2.3 billion deal to deepen its presence in the world of advertising. The acquisition will allow Walmart to link advertisements to customers' purchases and expand its reach through Vizio's SmartCast system. Walmart aims to leverage data from Vizio's customer preferences and its own shopping insights to create more personalized and effective ads, ultimately boosting profits and competing with Amazon in the advertising space.
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Keywords: television, business news, streaming media technology, business, breaking news: business, roku inc, retail industry, amazon.com inc, vizio holding corp, advertising, walmart inc,
Source: https://www.cnbc.com/2024/02/27/four-reasons-walmart-wants-to-buy-smart-tv-maker-vizio.html