Barbie is the blueprint as Mattel seeks to revitalize American Girl, Fisher-Price
Publishing timestamp: 2024-03-07 11:39:22
Summary
Mattel CEO Ynon Kreiz is highlighting the success of Barbie as a blueprint for revitalizing other brands within the company, despite facing activist pressure from Barington Capital. The company is focusing on expanding its intellectual property outside of the toy aisle, with plans for upcoming movies and partnerships. Mattel is also revamping its preschool entertainment properties and working to bring more innovative products to its Fisher-Price brand.
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Keywords: business, movies, mattel inc, life, paramount global, business news, walmart inc, entertainment, breaking news: business,