Activist Petrus Advisers has a plan to help lift Criteo’s share price. Here’s how it might unfold
Publishing timestamp: 2024-03-09 09:21:52
Summary
Petrus Advisers, an activist investor, has sent a letter to Criteo's board calling for various actions to improve the company's performance. Criteo is facing challenges due to the phasing out of cookies by Google, but believes it can replace lost revenue with AI ad-tech. Petrus is pushing for changes in the board and strategic direction of Criteo, and there are reports of potential takeover interest in the company.
Sentiment: MIXED
Tickers: CRTO,
Keywords: hedge funds, breaking news: investing, criteo sa, business news, investment strategy,