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Activist Petrus Advisers has a plan to help lift Criteo’s share price. Here’s how it might unfold - TL;DR CNBC

Activist Petrus Advisers has a plan to help lift Criteo’s share price. Here’s how it might unfold

Publishing timestamp: 2024-03-09 09:21:52


Summary

Petrus Advisers, an activist investor, has sent a letter to Criteo's board calling for various actions to improve the company's performance. Criteo is facing challenges due to the phasing out of cookies by Google, but believes it can replace lost revenue with AI ad-tech. Petrus is pushing for changes in the board and strategic direction of Criteo, and there are reports of potential takeover interest in the company.


Sentiment: MIXED

Tickers: CRTO

Keywords: hedge fundsbreaking news: investingcriteo sabusiness newsinvestment strategy

Source: https://www.cnbc.com/2024/03/09/activist-petrus-advisers-has-a-plan-to-help-lift-criteos-share-price-heres-how-it-might-unfold.html


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