How NWSL Commissioner Jessica Berman led the league out of crisis to revive women's soccer
Publishing timestamp: 2024-03-11 11:51:34
Summary
Jessica Berman became commissioner of the National Women's Soccer League in 2022 and has worked to transform the culture of the league, improve business, and increase its reach. Under her leadership, the league has seen unprecedented growth, with record-breaking attendance, new media rights deals, and expansion to 14 teams. Berman has focused on creating a safe and positive environment for players, staff, and fans, while also increasing compensation and working conditions for players. She has also attracted big-name investors and lured major streaming and cable partners. The league's value has significantly increased, with the average team now worth $66 million. Berman's success is attributed to hard work, ambition, and being her authentic self.
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