Shake Shack founder Danny Meyer invests $20 million in indoor golf experience company Five Iron
Publishing timestamp: 2024-03-12 12:12:22
Summary
Enlightened Hospitality Group, co-led by Shake Shack founder Danny Meyer, invests $20 million in Five Iron Golf, an indoor golf and entertainment company. The investment comes as the popularity of golf is growing, with more players now playing off course than on one. Five Iron Golf aims to make golf more accessible and appealing to a wider audience by offering golf simulators, lessons, food, and drinks. The blend of golf and entertainment is fueling the sport's growth, with other companies like Topgolf also seeing success in the 'eatertainment' category. Meyer and his team aim to elevate the experience at Five Iron Golf locations to cater to both serious golfers and entertainment seekers.
Sentiment: POSITIVE
Keywords: food trends, dan meyer, golf, bowlero corp., shake shack inc, sports, restaurants, business news, golfer, food and drink, men's golf, topgolf callaway brands corp,