IBM is slashing jobs in marketing and communications
Publishing timestamp: 2024-03-12 16:43:48
Summary
IBM is cutting jobs in its marketing and communications division, despite CEO Arvind Krishna's previous statements about upskilling employees on AI. The company has been trying to fit into the emerging AI narrative, but faces steep competition in the enterprise AI realm. IBM has returned to growth in the past couple of years, but expansion remains muted.
Sentiment: NEGATIVE
Tickers: MSFT, AMZN, IBM, GOOGL,
Keywords: generative ai, technology, artificial intelligence, layoffs, international business machines corp, business news, breaking news: technology,
Source: https://www.cnbc.com/2024/03/12/ibm-tells-employees-of-job-cuts-in-marketing-and-communications.html