The state of women's sports: Top executives weigh in on parity, media share and NIL regulations
Publishing timestamp: 2024-03-17 09:22:17
Summary
Women's sports have reached an inflection point in 2023 with major new broadcast deals, once-in-a-lifetime players, and record-breaking audiences. Revenue generated by women's elite sports could surpass $1 billion this year, a 300% increase from 2021. High-powered women executives in sports discuss obstacles and opportunities for women in sports, including the need for equal pay, prime-time access, and more historical data. Despite progress, there is still work to be done in areas such as marketing, exposure, and investment in women's sports.
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Source: https://www.cnbc.com/2024/03/17/womens-sports-executives-weigh-in-on-parity-media-and-nil.html