The French have fallen in love with American fast food. Here's why
Publishing timestamp: 2024-03-19 08:00:01
Summary
In France, American fast food chains like McDonald's and Burger King have seen success due to the popularity of burgers and chicken. These chains have adapted to the changing French society by focusing on convenience and affordability, with a shift towards digitization and online ordering. Despite challenges during the pandemic, the fast-food industry in France has bounced back quickly, outperforming cafes, bars, and full-service restaurants.
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Keywords: business news, consumer affairs, restaurant brands international inc, mcdonald's corp, france, restaurants, kfc ltd, domino's pizza inc, video first, paris, fast food restaurant operators, breaking news: business, business,