Barclays lands New York Liberty jersey patch deal as WNBA popularity grows
Publishing timestamp: 2024-03-27 12:32:28
Summary
Barclays has signed a new partnership with New York Liberty, with the bank's logo appearing on the WNBA team's jersey. This deal is part of the growing popularity of women's sports, with the Liberty seeing increased attendance, sponsorship, and viewership. The partnership reflects the continued growth of the WNBA, with new sponsors, expansion teams, and record-breaking numbers.
Sentiment: POSITIVE
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