Top ad guru Martin Sorrell downplays chances of Trump's Truth Social capturing serious market share
Publishing timestamp: 2024-03-28 04:37:18
Summary
Martin Sorrell questions the prospects of Donald Trump's Truth Social platform, expressing doubts about its financial viability and ability to attract advertisers. Despite challenges, Trump Media & Technology Group went public through a SPAC merger, but has yet to demonstrate a path to profitability. Sorrell also discusses the competitive landscape of major social platforms in the advertising industry.
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