Gatorade enters new categories — even unflavored water — as competition to hydrate consumers ramps up
Publishing timestamp: 2024-04-06 08:00:01
Summary
Gatorade is facing tougher competition from brands like Prime Energy and Coca-Cola's Bodyarmor, but is branching out into new categories like unflavored water and energy drink mixes to stay ahead. Despite increasing competition, Gatorade is still dominant in the sports drink market, but is facing pressure from rivals looking to steal market share. The brand is focusing on innovation and new product offerings to maintain its position in the market.
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Keywords: food and drink, business news, retail industry, unilever plc, restaurants, pepsico inc., coca-cola co, business, breaking news: business,
Source: https://www.cnbc.com/2024/04/06/gatorade-expands-into-new-products-including-plain-water.html