LinkedIn betting it can take on TikTok and Instagram in influencer marketing
Publishing timestamp: 2024-04-12 09:00:01
Summary
LinkedIn is now allowing advertisers to promote posts from independent creators, entering the influencer marketing market dominated by Instagram and TikTok. The company hopes to boost revenue growth by leveraging its 1 billion member base and introducing Thought Leader ads. While LinkedIn's market share in influencer marketing is currently small, the platform's focus on business-focused products and strong first-party data could attract advertisers looking to target specific audiences.
Sentiment: NEUTRAL
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Source: https://www.cnbc.com/2024/04/12/linkedin-expands-thought-leader-ads-eyeing-tiktok-and-instagram.html