Nike CEO says focus on its own website and stores went too far as it embraces wholesale retailers again
Publishing timestamp: 2024-04-12 13:15:20
Summary
Nike CEO acknowledges that the company went too far in favoring direct sales over wholesale partners, leading to a loss of innovation and market share. Nike is now investing heavily in retail partnerships and shifting its strategy to cater to consumer preferences for multiple shopping channels.
Sentiment: MIXED
Keywords: retail industry, apparel retail, breaking news: business, business, nike inc, on holding ag, john donahoe, designer brands inc, macy's inc, business news,
Source: https://www.cnbc.com/2024/04/12/nike-ceo-acknowledges-it-went-too-far-in-direct-push.html