Microsoft, Meta, Apple and Alphabet transparency tools are a 'disappointment' ahead of election, new study shows
Publishing timestamp: 2024-04-16 08:48:13
Summary
Research from Mozilla and CheckFirst shows that leading tech platforms are lacking in ad transparency tools, which is concerning heading into major political contests. None of the platforms tested had great results, with some being a "major disappointment." The ad transparency tools were mandated by the European Union's Digital Services Act, but many platforms did not meet the requirements. Major concerns about election-related misinformation and the rise of AI-generated content are highlighted in the research.
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Keywords: breaking news: technology, snap inc, apple inc, alphabet inc, technology, pinterest inc, meta platforms inc, generative ai, artificial intelligence, booking holdings inc, business news, microsoft corp,