NBA's exclusive TV rights negotiating window with ESPN, Warner expected to pass without a deal
Publishing timestamp: 2024-04-18 16:00:53
Summary
The NBA's exclusive negotiating window with Disney and Warner Bros. Discovery is likely to pass without a deal announcement. Other companies like Amazon, Netflix, and Apple have expressed interest in becoming new partners. The league is looking to increase its media rights fees and potentially add a third party to the mix. Regular season viewership has plateaued, but the value of live sports programming remains high.
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Keywords: breaking news: business, netflix inc, sports, warner bros discovery inc, nba, walt disney co, sports tv, streaming media technology, comcast corp, technology, apple inc, business news, amazon.com inc, media,