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Walmart launches new grocery brand, as it tries to hang on to inflation-fueled growth - TL;DR CNBC

Walmart launches new grocery brand, as it tries to hang on to inflation-fueled growth

Publishing timestamp: 2024-04-30 11:56:05


Summary

Walmart is launching a new grocery brand called Bettergoods to attract shoppers seeking new flavors and lower prices. The company aims to appeal to younger and more affluent customers with trend-driven and healthier food options. The move comes as more retailers are expanding their private label offerings to compete with low-priced grocery chains and meet changing consumer preferences.


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Keywords: walmart incbusinessbusiness newsbreaking news: businessfood and drinkretail industrykroger cotarget corp

Source: https://www.cnbc.com/2024/04/30/walmart-launches-new-grocery-brand-bettergoods.html


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