To train car dealers on EVs and other topics, Ford turns to gamification and AI-powered education
Publishing timestamp: 2024-05-01 07:45:52
Summary
Ford is launching a new training platform called "Ford University" for its franchised dealers that uses artificial intelligence for employee coaching evaluations. The program aims to improve customer service, engage employees, and provide more data to assist the business. The platform emulates Netflix and YouTube interfaces and heavily relies on videos for employee education, with a focus on electrified vehicles. The AI coaching tool will help improve employee knowledge and communication skills.
Sentiment: POSITIVE
Keywords: artificial intelligence, business, labor economy, amazon.com inc, ford motor co, microsoft corp, breaking news: business, transportation, personnel, netflix inc, autos, business news, electric vehicles,
Source: https://www.cnbc.com/2024/05/01/ford-university-dealer-training-ev-ai-gamification.html