Star Wars was the first Lego license — 25 years later, it's stronger than ever
Publishing timestamp: 2024-05-04 07:00:01
Summary
3) Disney and Lego are celebrating 25 years of partnership with their Star Wars collaboration. The success of Lego Star Wars has led to the growth of the brand, strong sales, and the extension of their contract through 2032. The collaboration has paved the way for other franchise deals and has become an evergreen brand appealing to multiple demographics and generations.
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