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Ex-CEO Howard Schultz says Starbucks needs to revamp its stores after big earnings miss - TL;DR CNBC

Ex-CEO Howard Schultz says Starbucks needs to revamp its stores after big earnings miss

Publishing timestamp: 2024-05-06 13:08:34


Summary

Former Starbucks CEO Howard Schultz believes the chain needs to improve its U.S. store experience to win back customers after reporting a surprise decline in same-store sales. Schultz emphasized the need for a focus on customer experience and premium items. Starbucks has slashed its full-year forecast and seen its shares fall 17%. Schultz, who stepped down as CEO over a year ago, offered advice to his successor on restoring trust and increasing performance.


Sentiment: MIXED

Tickers: SBUX

Keywords: starbucks corpretail industrybreaking news: businessrestaurantsbusiness newsbusinessunited stateshoward schultzearnings

Source: https://www.cnbc.com/2024/05/06/howard-schultz-weighs-in-on-starbucks-earnings-miss.html


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