McDonald's is betting on its mobile business with new franchisee digital marketing fund
Publishing timestamp: 2024-05-09 10:13:48
Summary
McDonald's U.S. franchisees will start paying into a new digital marketing fund next year to modernize the company's marketing strategy and expand its digital business. The change is meant to improve the loyalty program and add ordering channels, with the goal of reaching 100 million loyalty program members by 2027.
Sentiment: NEUTRAL
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Source: https://www.cnbc.com/2024/05/09/mcdonalds-makes-changes-to-increase-mobile-sales.html