Planet Fitness is raising prices even as it warns customers are growing cost-conscious
Publishing timestamp: 2024-05-09 16:33:43
Summary
Planet Fitness is raising its base-level membership prices for new customers for the first time since 1998, despite warning that customers are becoming more cost-conscious. The company reported weaker-than-expected first-quarter revenue and cut guidance for the fiscal year. Analysts still see positive catalysts ahead for the company, including a new CEO and pricing changes.
Sentiment: MIXED
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