NHL's Coyotes CEO, other Latino executives launch platform to promote Hispanics in sports
Publishing timestamp: 2024-05-11 09:00:01
Summary
Arizona Coyotes CEO Xavier Gutierrez and three other Latino executives have founded Latinos in Sports, a platform aimed at promoting Hispanic advancement in the sports industry. The organization seeks to facilitate commerce in Hispanic businesses, introduce Hispanic talent to sports leaders, and increase Hispanic representation in leadership roles in sports. They plan to focus on investment in Hispanic-founded startups, conducting research on U.S. Hispanic trends, and bringing together Latino and non-Latino sports leaders for networking. The goal is to foster a culture of Hispanic advancement in the sports industry and push for more conscious decisions about appealing to Latino audiences.
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