From Mike Tyson-Jake Paul fight to NFL games, Netflix interest in live sports is rising
Publishing timestamp: 2024-05-12 10:31:51
Summary
Netflix is making a big move into live sports streaming, with plans to broadcast a boxing match between Mike Tyson and Jake Paul in July and potentially stream two NFL games on Christmas next season. The company sees live programming as a way to create cultural moments and attract advertisers. While Netflix has been cautious in its approach to live sports, it is exploring opportunities to expand its sports programming and increase revenue through advertising. Other streaming services like Apple, Amazon, Disney, and Warner Bros. Discovery have also been making moves in the sports streaming space.
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