HomeAbout

TL;DR CNBC


Media companies look to woo advertisers as spending shifts to digital - TL;DR CNBC

Media companies look to woo advertisers as spending shifts to digital

Publishing timestamp: 2024-05-13 10:04:27


Summary

Media giants are trying to attract advertisers during their annual Upfronts events, but the industry is still facing disruption. Traditional TV ad revenue is lagging behind streaming and digital, with digital advertising spend expected to increase significantly. Companies like Netflix, Amazon, and YouTube are seeing growth in advertising revenue. Warner Bros. Discovery and Disney announced a streaming bundle, while the future of NBA media rights remains uncertain. Fox Corp. reported a decline in ad revenue, while Paramount Global skipped holding an Upfront presentation this year.


Sentiment: MIXED

Tickers: NFLXGOOGDISROKUFOXMSFTWBDCMCSAPARAAMZNFOXAGOOGLSNAP

Keywords: walt disney conicole kidmanstephen colbertbreaking news: businessdemi mooreroku incnew yorkparamount globaltony romoalphabet class cmediaalphabet incamazon.com incdavid zaslavbusiness newslos angelesentertainmentcomcast corptechnologyadvertisingfox corp. class anetflix incfox corp. class bwarner bros discovery incnew york citylachlan murdochsnap incmicrosoft corp

Source: https://www.cnbc.com/2024/05/13/upfronts-media-companies-woo-advertisers-as-spend-shifts-to-digital.html


Developed by Leo Phan