Media companies look to woo advertisers as spending shifts to digital
Publishing timestamp: 2024-05-13 10:04:27
Summary
Media giants are trying to attract advertisers during their annual Upfronts events, but the industry is still facing disruption. Traditional TV ad revenue is lagging behind streaming and digital, with digital advertising spend expected to increase significantly. Companies like Netflix, Amazon, and YouTube are seeing growth in advertising revenue. Warner Bros. Discovery and Disney announced a streaming bundle, while the future of NBA media rights remains uncertain. Fox Corp. reported a decline in ad revenue, while Paramount Global skipped holding an Upfront presentation this year.
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