Amazon's appearance at Upfronts highlights push beyond digital ads and into traditional media
Publishing timestamp: 2024-05-15 08:30:01
Summary
Amazon made its debut at the Upfronts pitch to advertisers, showcasing its growing advertising business and threat to digital ad incumbents. The company is expanding its ad offerings on Prime Video and other platforms, aiming to generate billions in ad revenue. Amazon's presence at Upfronts indicates its readiness to take on traditional media and attract more ad dollars.
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