Netflix ad-supported tier has 40 million monthly users, nearly double previous count
Publishing timestamp: 2024-05-15 16:49:56
Summary
Netflix's cheaper, ad-supported tier now has 40 million global monthly active users, nearly double the figure reported in January. The company also announced the launch of its own advertising platform and the end of its partnership with Microsoft for that technology. Netflix will begin testing its ad tech platform in Canada later this year and aims to launch it in the U.S. by the end of the second quarter next year. Additionally, Netflix has secured a deal to stream NFL games on Christmas Day and in the following years. The company's move into live sports marks a significant shift in strategy.
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Keywords: entertainment, business, business news, life, movies, breaking news: business, netflix inc,
Source: https://www.cnbc.com/2024/05/15/netflix-ad-tier-has-40-million-users.html